We're always looking for new ways to provide privacy for our
Notice at Collection of Personal Information: Please see the Categories of Information Collected and How We Use Personal Information and Our Legal Grounds sections for an overview of what information we collect, and why, and the Data Rights section for information about how to exercise your privacy rights, including opting out of the sale or sharing of your personal information.
Categories of Information Collected
The type of information we collect depends on how you use the Services. Generally, we collect the following information:
How We Use Information and Our Legal Grounds
We use the information we collect within Leke Games as follows, pursuant to various legal bases:
We use information we collect for our business purposes, including to:
We use information we collect for commercial purposes, including to:
Legal Reasons to Process Personal Data
If you are based in a location that requires us to establish legal grounds, we process your information on the following grounds:
Sources of Information We Collect
How we obtain information depends on how you use the Services. For example, we collect information:
Information You Provide
You provide us with information when you use the Services, such as when you:
Depending on the Service or your activity, we collect information such as your name, email address, phone number, photo, mailing address / zip code, payment or purchase information, age, gender, password, platform ID, software products played, survey data, geolocation, and the systems or platforms you play on.
When you use the Services, we automatically receive information about your gameplay. Gameplay information includes your platform ID or gaming service ID, game achievements, game scores and performance, IP address, MAC address or other device IDs, other platform / device information, and other information and statistics regarding your use of the Services. We collect gameplay information even if you do not register for the Services. We may combine gameplay information with other information we have about you. We also may use internal and third-party anti-cheat technologies to detect and prevent cheating within our Services.
Platform, Gaming, and Social Networking Information
We collect information when you access our Services with third-party platform accounts, such as a gaming platform account, gaming network service account, or social networking service account. When you access our Services in this way, the third-party platforms provide us with information about you. For example, depending on your use of, or activity on the third-party platform, we receive your user name, your friends list, or account information necessary to provide the Services or a purchased in-game item. The third-party platform may allow you to control what information is provided to us. We are not responsible for the terms, policies, disclosures or actions of any third-party platforms.
Cookies and Similar Technologies
Information from Third Parties
We receive information from third parties to update the information that we collect about you. We may receive information from public databases, platform manufacturers, analytics providers, game developers, and other business partners and Leke Games group of companies involved in providing the Services to you, that includes demographic information and information about your interests. We may collect publicly available information, including from social media, to protect our users, employees, facilities, and Services, and to aid investigations. We also receive information from other individuals who use our Services. This may include information about you if you are mentioned in comments on the Services or an individual sends us a direct message.
When We Share Information
As detailed below, we share your information with:
In the last 12 months, Leke Games has sold and/or shared unique identifiers, IP address, as well as Internet/Electronic Activity and Profile Inferences with third-party advertising providers to enable us to provide personalized advertising to you and others like you. We do not sell or share personal information about persons that we know are under the age of 16 without their (or depending on age, their parent's) consent.
We use vendors to perform services on our behalf. These vendors provide business, professional or technical support to us, help us operate our business and Services, or administer activities in connection with our business and the Services.
We use Leke Games and third-party advertising to support our Services, such as ad networks, data exchanges, traffic
and similar tracking technologies (see Cookies and Similar Technologies above) to collect information about your device
and your Service use. This information, along with information that we share with them, enables us or our providers to
recognize you or your device and to serve ads to you or your device and measure the effectiveness of those ads. This
includes Identifiers / Contact Information, Internet / Electronic Activity, Device and Usage Data, and Profile
We (and sometimes our providers) collect or share this information when you use our Services, click on a site or an ad,
or launch one of our games or other mobile applications. This information:
You can learn more about managing how we and our providers use your information in the Manage Your Account,
Communications, and Data section; and, as applicable for the Service, by using our cookie preference tool,
If you participate in open communities, such as online gaming sessions and social networking services, we automatically
post certain information, such as your user name or ID and gameplay statistics, within the game, on social networking
services, on our Services, or on specialized game sites. If you participate in tournaments or other online game events,
we must publicly post your information.
We publish gameplay boards and multiplayer match records that contain information based on your use of the Services,
such as your user name or ID, when they are essential components of the Services that we offer you and others. Like
other gameplay statistic services, your game activity, leaderboards, and multiplayer match information may appear
nested in the Services or third-party webpages.
Some third-party services also let you post information about your game activity to their sites to share with others. If
you use these features, those third-party services' privacy policies and terms govern your actions on those sites and
the information that those services collect.
We combine information collected through various Services and display it publicly, including on our Services, in our
games, or in multiplayer game lobbies. For example, if you link your game platform account with us, we may display
your in-game achievements along with your account name.
If you share personal information, post an image or video, or provide other content in public forums such as on a
message board, chat room, comment field, or profile page, other people can view, collect, and use that information. If
your user name or ID contains your name, your name will be publicly available on leaderboards and elsewhere as
you messages, or copy any of the images, video, or content you have shared. There is no expectation of privacy or
confidentiality on any of these public forums. Please do not share your personal information in public forums or in
your user name or ID. You are responsible for any information or content you publicly post using our Services.
Depending on your location, you may have certain rights over your personal information, including the right to:
You can make a data rights request in relation to your personal information by contacting [email protected]. We will respond to data requests within a month. We
may take steps to verify your identity before we can respond to your request. To the extent these rights apply to you,
they may be limited in some situations -- for example when we are under a legal requirement or have a compelling
interest for processing your personal information, or when the personal information is protected by trade secrets. If
you have unresolved concerns, where applicable, you may also have the right to complain to a privacy authority. A list
of privacy authorities is available here. Alternatively, if
you wish to make a data request or appeal a data request decision, please contact Leke Games using the details provided
in the Contact Us section.
To opt out of online personalized advertising more broadly, please see the opt-out options identified in the Manage
Your Account, Communications, and Data section. We will not discriminate against you for exercising any of
You may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will
need to demonstrate that you've authorized them to act on your behalf, or must demonstrate they have power of attorney
pursuant to applicable probate law. We retain the right to request confirmation directly from you confirming that the
agent is authorized to make such a request, or to request additional information to confirm the agent's identity.
Manage Your Account, Communications, and Data
We provide several options for you to manage your Service account, communications you receive from us, and how we use
your information. These include through the settings in your Service account; email unsubscribe and deletion tools; and
opting out of interest-based ads.
More information about how to manage your label-specific account and communications is available here.
You can manage how we use your personal information and the communications that you receive from us through the
account, communications, and privacy settings in your Services account.
You can unsubscribe from marketing emails from Leke Games or a specific label or division by using the unsubscribe link
provided in the email.
On your mobile device, you may adjust your privacy and advertising settings to control whether you want to receive
advertising based on your interests. To opt out from the use of your online activities for interest-based activities
by participating providers, please visit the Network Advertising Initiative at http://www.networkadvertising.org/managing/opt_out.asp
or the Digital Advertising Alliance at http://www.aboutads.info/. For visitors
from the UK, EU, EEA or Switzerland, visit Your Online Choices at http://www.youronlinechoices.eu/.
We'll keep your information for as long as necessary to provide you with the Services, fulfil our legal obligations,
and/or exercise, defend or establish our rights.
We retain your information while your account is active, as needed to provide you Services, or to administer our
Services. If you wish to delete your account or request that we no longer use your personal information to provide
Services to you, contact us as identified in the Manage Your Account, Communications, and Data section.
If your account is inactive, we will maintain your account for the length of time for which we reasonably expect you
to reengage with our Services. After such period, we will delete personal information, including your email address
and log-in credentials, and you may no longer be able to access your account. We may still retain some of your
personal information in our files for a reasonable period of time to resolve disputes, enforce our terms and policies,
administer our Services, comply with technical and legal requirements, and/or other constraints related to the
security, integrity, and operation of our Services, after which we will take steps to delete or archive your personal
Generally, we direct our Services to a general audience and we do not knowingly collect personal information from
children under 13 years old (or older, if applicable law provides for different protections). We may direct certain
Services to an audience of all ages---including children. For these Services, we may restrict the collection of
personal information on the Services from anyone, apply an age gate allowing children to use the Services while
restricting the collection of personal information on the Services from children, or get a parent's permission to
collect personal information from children. If we become aware that a child has provided personal information without
a parent's permission, we will promptly delete this information. We encourage parents to instruct their children to
never give out their real names, addresses, or phone numbers, without permission, when using the Internet.
We follow generally accepted industry standards and maintain appropriate safeguards to help protect the security, integrity, and privacy of the information we collect about you. These security measures are designed to protect against the accidental or unlawful destruction, loss, misuse, alteration, and unauthorized disclosure of, or access to, the information under our control. However, no system can be 100% secure and we cannot guarantee our security measures.
We and our vendors and partners may process, transfer, and store information about you in connection with the Services in the United States and other countries that may not have privacy laws equivalent to the country where you reside. We take steps to apply appropriate safeguards when we transfer that information.
When your information is in another country, it may be accessed by the courts, law enforcement, and national security authorities pursuant to the laws of that country. If you reside in the UK, EU, EEA, or Switzerland, we rely on Standard Contractual Clauses and/or other approved legal mechanisms to transfer personal information from the UK, EU, EEA, or Switzerland to countries located outside of these locations (as applicable). To request a copy of such Standard Contractual Clauses, if applicable, please make a data request as provided under the Data Rights or Contact Us section.
Other Leke Games Terms, Third-Party Terms, and Links to Other Sites
Use of our services and products may be subject to other terms and disclosures provided by us, platform manufacturers, and other partners, including:
We are not responsible for practices on third-party sites that may be linked to the Services.
In-Game Transactions and Reseller / Store